ADR-001 — Beachhead Segment: Agentic Commerce

Status: Accepted
Date: 2026-05-21

Context

Opsome can serve any solopreneur or small team that needs an AI employee. Two candidate segments emerged: course creators and e-commerce store operators (agentic commerce).

Options Considered

Option	Pros	Cons
Course creators	Highly repeatable (same questions per course)	No warm contacts; cold distribution
Agentic commerce	Warm contacts in e-commerce; buy2give.store as dog-food	More complex per-store variation

Decision

Agentic commerce as the beachhead. Course creators deferred to phase 2.

Rationale

Distribution beats repeatability for a cold solo founder. Three warm e-commerce contacts exist (Contact A: WooCommerce+Akeneo+Freshchat, Contact B: LunarPHP+Sheets+Chatwoot=buy2give.store, Contact C: Medusa). Contact B (buy2give.store) is the founder's own store and already committed — it functions as the dog-food instance.

Consequences

• All adapter work prioritises e-commerce platforms (LunarPHP, WooCommerce, Medusa)
• buy2give.store is the first live tenant and proof-of-concept for everything else
• Marketing positions Opsome as "AI agents that run your store"